Social media is a big part of the internet we all use social media in some way but wouldn't it be great to have a job where you don't have to cover your screen when your manage walks by so he/she doesn't see you checking Twitter or Instagram on a daily basis.
In today's world this opportunity existing it's called Social media and you could be that luck person getting paid to help companies and agencies market their products and services on social media using platforms like Twitter, Facebook Instagram and many more.
Social media is an ever-evolving, fast-paced and hugely important department of any successful business looking to sell a product or service. The major social media platforms — Facebook.com, Instagram.com, Twitter, Pinterest.com and Youtube.com — are all powerful marketing tools in their own specific way.
While paid advertising on Facebook may work for your business, original content could be much more impactful on Instagram. A professional social media consultant can help you develop and implement a social media marketing plan that is genuine, thoughtful and original. Social media consultants can identify your businesses' social media weaknesses and provide actionable feedback to strengthen your social media presence in a real way that translates to more business. Social media consultants can work with you on a single project or on a long-term basis, providing consistent feedback on your social media marketing.
Additionally, social media consultants can work with you across all platforms or narrow your focus, depending on your budget and business needs.Read one to understand a bit more about jobs in social media.
What does it involve:
- develop a social media strategy and set goals to increase brand awareness and increase engagement
- manage all social media channels such as Facebook, Twitter, Pinterest, Google + and Instagram
- plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- develop and manage competitions and campaigns that promote your organisation and brand
- write engaging blog posts and articles
- create engaging multimedia content such as videos, and/or outsource this effectively
- form key relationships with influencers across the social media platforms
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as Google Analytics
- manage junior staff such as a social media executive or assistant
- educate other staff on the use of social media and promote its use within your company (in-house roles)
- regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).
What time of Qualifications is required?
There are no set requirements but some employers may expect you to have a degree. Relevant subjects include:
- business management
- marketing (particularly digital marketing)
- media and communications
- public relations.
What are the Entry requirements?
You'll usually need some knowledge and experience of social media. To get experience you could:
- manage your own social media profiles
- volunteer to manage social media for a charitable organisation
- ask to get involved in social media sites of the company you already work for
Best Place to Find Social Media Jobs:
Just google the following and start browse the many opportunities out there.
- Jobs in Social Media
- Bubble Jobs
- Marketing Week
- Simply Marketing
The type of career progression:
With experience, you could move into managing social media for larger companies or progress to a senior or head social media manager job. You can also cross into similar roles like:
- Brand Ambassador
- Brand Manager
- Community Manager
- Content Manager
- Content Strategist
- Digital Communications Professional
- Digital Content Manager
- Digital Media Manager
- Digital Media Producer
- Digital Media Supervisor
- Director of Community
- Director, Communications Planning
- Director, Online Communications
- Director, Social Marketing and Brand Communications
- Director, Social Media Marketing
- Director of Social Media
- Director of Social Media Communications
- Director, Social Media Relations
- Director of Social Media Strategy
- Engagement Coordinator
- Engagement Manager
- Interactive Media Associate
- Interactive Media Coordinator
- Interactive Media Manager
- Internet Marketing Coordinator
- Internet Marketing Manager
- Manager Digital and Social Media
- Manager, Social Media
- Multi-Media Communications Specialist
- Online Content Coordinator
- Social Media Account Executive
- Social Media Analyst
- Social Media Assistant
- Social Media Associate
- Social Media Coordinator
- Social Media Designer
- Social Media Editor
- Social Media Executive
- Social Media Marketing Coordinator
- Social Media Manager
- Social Media Producer
- Social Media Specialist
- Social Media Strategist
What common platforms are used in social media roles
It important to understand that you will need some experience use those platforms.
- Facebook and Twitter
- Instagram and Pinterest
- YouTube and Vine
- Your day-to-day duties may include:
- updating social media sites
- writing blogs, articles and posts
- responding to social media posts and developing discussions
- checking online for company mentions and customer feedback
- searching for interesting posts, news and articles to attract site visitors
- overseeing competitions and campaigns promoting your company
- taking part in conferences and group chat relevant to your industry or company
- educating other staff on social media use
- promoting social media use within your company
- developing strategies to increase your audience
- using social media tools like Hootsuite, TweetDeck or Buffer to manage multiple sites
- using web tracking tools like Google Analytics, Social Report or Bitly
Do you work in the industry? What is the best tip you could provide, if you could provide just one tip what would it be? Comment below.