Director of Brand Creative

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Once in a career, you get a chance to make this kind of impact.

Read carefully and, if this sounds like you, please apply and include your portfolio. Please be aware that we ask a few questions as part of the application process and your answers are important. Without them, we cant consider your application. When you apply, make sure to highlight your graphic design, copy and leadership skills.

This is a "player/coach" role. Using your considerable graphic design and copywriting skills (and creating assets approximately 50% of the time) youll contribute to strategy, creative exploration and execution of all creative asset deliverables. Youll set the creative direction for brand, campaign and seasonal assets, then roll up your sleeves with the team and execute the plans. You are responsible for planning and managing team tools and resources: organizational structure, talent development, budget, calendar and work process. You will work closely with the VP of Marketing as you lead and manage the internal creative team. Youll ensure the brand has a consistent look and feel as it is expressed across multiple platforms and channels, including our Kids Foundation.

You personally review and provide input on every key asset and piece of content we consider.

The work you and your team will deliver includes: capturing and interpreting the essence of the brand, maintaining and updating brand presentations and our style guide, developing conceptual options (visual and copy) for all marketing campaigns, oversight of lifestyle, model and product photography, and execution of emails, web assets, direct mail, POS collateral, sales catalogs and social media assets.


You deliver outstanding creative expressions of the Life is Good brand that ignite emotional and impactful connections for our existing and future customers.


Essential Duties and Responsibilities

* Be the outspoken, proactive champion of the brands look, feel and voice across all channels and throughout Life is Good

* Actively and effectively manage, mentor and inspire the creative design team,

* ensuring its culture, capabilities and processes support our strategic objectives

* Influence brand strategy and translate it into detailed design guidelines, ensuring that all teams follow design guidelines and brand aesthetic

* Review all marketing creative work (design, photography and copy) across channels and brand initiatives to ensure that brand identity is communicated consistently and effectively

* Guide copywriters to deliver compelling, engaging copy that pairs well with design and aligns with our brand voice

* Apply your own strong, hands-on graphic design skills to bring fresh content and inspiration to the team and our community

* Create and manage work process of your team to ensure work gets done on time and on budget

* Manage and prioritize requests for marketing assets from other departments


Your Experience and Qualifications

* You have experience, talent and passion for generating strategic and inspiring creative every day

* Your past roles were in fast-paced, creative environments and you love that kind of atmosphere

* Youve demonstrated an ability to move quickly and comfortably between multiple projects, managing them from start to finish, knowing where bottlenecks can occur and how to avert them

* You have a strong command of language and a critical eye for copys vital role in delivering great creative assets

* You have demonstrated an ability to work both independently and as part of a dynamic team of creative professionals

* You have proven your talent for managing, mentoring and inspiring a marketing creative team

* You fully grasp and can apply current creative trends in experiential, digital and direct marketing

* Youve earned a B.A/B.F.A in Graphic Design, Art, Advertising or another related field

* You are adept at using Adobe Photoshop, Illustrator and other Creative Studio applications

* You have web design experience and an excellent understanding of the technical possibilities and limitations of web design

* Youve successfully managed multiple complex projects

* You demonstrate exceptional decision-making and analytical skills

Your Personal Attributes

* You believe passionately in our mission and the Life is Good Superpowers

* Youre creative, curious and love to share

* Youve been successful at cultivating highly collaborative internal and external relationships

* You are known for your ability to give and receive feedback thoughtfully and constructively

* You speak clearly and succinctly

* You have a consistently optimistic disposition


* Our leaders agree that you are a great creative leader and champion of the brands look, feel and voice

* Our copy is original, authentic and powerful

* We can show the connection between our creative brand expression and the positive results we achieve

* You and your team meet your annual goals

* Your team learns, grows and thrives with your direction and support

* Teammates view you as a positive and creative brand leader who leverages your unique skillset to consistently strengthen our brand, business, culture and community


We are working remotely until at least January 2021. When were together, were located in the innovative Fort Point neighborhood. Youll be involved in growing our social mission through the Life is Good Kids Foundation. We offer top quality Medical, Dental, Vision, Flexible Spending Accounts, Transit or Parking Reimbursement Accounts, Life, AD&D, Short and Long-Term Disability, 401(k) Paid Time off, 10 paid holidays, Good Vibes Time (we pay you to volunteer for the cause of your choice) and Family Time.

Life is Good is an equal opportunity employer and does not discriminate against otherwise qualified applicants on the basis of race, color, religion, national origin, ancestry, sex, age, mental or physical disability, pregnancy, sexual orientation, gender orientation or expression, marital status or veteran status, or any other legally protected characteristic under applicable federal or state law.
  • 1
  • Negotiable
  • None
  • None
  • Re-89954
  • Permanent
  • 4

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